We spend over 2.2 hours a day on all Social Media Channels,
That’s more than twice the global average of 26% and slightly more than the world average of 2.0 hours spent a day.
From Facebook, Twitter, LinkedIn, and Youtube, to Instagram, Pinterest and SnapChat, Social Media Marketing have dominated our cultural landscape. How can you or your business tap on to this growing trend by Social Media Marketing?
This intensive 2-day Social Media Marketing Course provides a realistic hands-on session for beginning to intermediate Social Media Marketing users to jumpstart their Social Media Marketing journey.
Peppered with practical international and local case studies, role-playing scenarios, demonstrations, and hands-on activities, Social Media Marketing Course attendees will learn how to create, grow, and measure the effectiveness of their Social Media Marketing campaigns.
Throughout the Social Media Marketing course, students will also be equipped with a rigorous step-by-step process in creating, managing, sustaining and measuring their Social Media Marketing efforts.
The Social Media Marketing workshop module has been created keeping in mind how pivotal it is for brand managers to equip themselves with the working knowledge of the social media industry
Dates For Social Media Marketing Classes: 16th & 17th September 2017 (Weekend)
Schedule For Social Media Marketing Classes
Day One: Timing - 10:00- 6:00 (8 hours)
What is Social Media Marketing?
Why Social Media marketing?
Choosing social media platforms?
Objectives, Goals & Tasks in Social
Management of the page
Writing content & making creatives for the page
Facebook Targeting & Advertising (Comprehensive & Detailed with a live campaign activity)
Search and connect
Instagram Advertising with Facebook
Day Two: Timing - 10:00- 6:00 (8 hours)
Search and connect
Content Planning & Marketing
Social & Content Strategy building
Content Calendar building
Introduction to Blogging
Email Marketing advantages and When to use it
How to create an Email Marketing list
Using MailChimp (Hands-On Activity)
How to develop an email list
Case Study review
Who Should Attend Social Media Marketing Course:
Working Professional/Student who wish to make a career in Social Media Marketing industry.
Freelancers, want to work on Social Media Marketing projects, independently.
Small or local business owners, want to promote their business on Social Media channels.
IES Management College and Research Centre
791, S.K. Marg, Bandra Reclamation, Opp Lilavati Hospital,Mumbai, Maharashtra 400050
Contact Details for Social Media Marketing Workshop:
Phone: 9773407804 / 02239365675
With a Post-Graduate in International Marketing from Symbiosis Institute of International Business, I have worked in with some of the largest National and International brands such as Zee Entertainment, Inox Leisure, Loop Mobile, Cimatron Technologies amongst others. Now, for the past 3.5 years, I run my own brand, marketing and communication consultancy with a special focus on digital marketing, called CrimsonCobalt Digital Private Limited In a career spanning over 14 years, I have conducted several conferences on a gamut of topics including – Marketing, Media, Entertainment, Business Management, Macro-Economics, Solid Waste Management and Renewable Energy Sources. I am an expert in Digital Marketing, having worked in the industry and being at the forefront of online innovations and introduction of new products. Key amongst them are the sessions at Tata Institute of Social Sciences (TISS-SVE), Vinod Gupta School of Management (IIT – Kharagpur), various IIMs, Symbiosis University, Central and State Pollution Control Board of India (CPCB), Venture Centre (National Chemical Laboratories – NCL), Vasantdada Sugar Institute and several other management institutes amongst others. I not only facilitate as a is not only a Guest Faculty at Management Institutes but also mentor the students. A strong background in Strategy and Marketing, has enabled me in assisting businesses identify their goals and grow with a formidable pace. I also consult Small and Medium Businesses to scale up their operations.