Digital Marketing Course Mumbai | Google Certification

Fast Track Digital Marketing Course | Mumbai

WeBind's Digital Marketing Course with Google AdWords Professional Training & Google Analytics Professional Training ensures that you become a complete Google Advertising Professional. In this  Digital Marketing Course, you will get a 360-degree exposure of Google Pay per Click network, analytics and an in-depth understanding of major aspects of Google advertising network like Search, Display, Mobile, and Video along with interpretation skills for analytics in this Digital Marketing Course. The Digital Marketing Course module has been created keeping in mind how pivotal it is for brand managers to equip themselves with the working knowledge of the Digital Marketing industry.

After completing this Digital Marketing Course:

You will be able to ideate and execute Google campaigns using different channels like Google Search, Facebook, twitter, LinkedIn. You will internalise different strategies for optimising your campaigns and improve ad quality. By the end of this Digital Marketing Course, you will have a solid grasp of Google AdWords network and you will be job ready.Throughout the Digital Marketing course, students will also be equipped with a rigorous step-by-step process in creating, managing, sustaining and measuring their Google Advertising efforts.Peppered with practical international and local case studies, role-playing scenarios, demonstrations, and hands-on activities, Digital Marketing Course attendees will learn how to create, grow, and measure the effectiveness of their Digital Marketing.

Digital Marketing Course Curriculum:


9:30 am: Verifying Registration for the Digital Marketing Course
(Grab your seats, get your laptops connected to the wifi and begin with Digital Marketing Course)

9:45 am: Ice - Breaking Session

10:00 - 12.00 pm:  Introduction to Digital Marketing Course & Its Strategy

  • Why is Digital Marketing Important?

  • Different channels for Digital Marketing

  • Resources required for Digital Marketing

  • How to make your first Digital Marketing plan/ example (Digital Marketing Course - Hands-on Activity)

12:00 pm - 2:00 pm: SEM: Google Adwords/PPC (Google Certification Training)

  • Introduction to AdWords

  • Different types of campaigns

  • Certification and business usage

2.00  - 2:45 pm: Lunch (to be carried)

2:45 - 5:30 pm : SEM: Google Adwords/PPC (Google Certification Training)

  • Google AdWords Account Structure

  • Basic Advertising Metrics

  • Keyword Planner

  • Conversion tracking

  • Account creation (Digital Marketing Course - Hands-on Activity)


10:00 - 1.00pm: SEM: Google Adwords & Search Advertising

  • Introduction to Search

  • Keywords and Match Types

  • Creating Search Ads

  • Bid Strategies and Bid Modifiers

  • Quality Score

  • Google Keyword Planner (Digital Marketing Course - Hands-on Activity)

1 - 1:45 pm:  Lunch (to be carried)

1.45 - 3.30pm: SEM: Google AdWords Display, Video, Mobile, Shopping overview

3:30 -3:45 pm: Snacks (Provided)

3.45 - 5.30pm: Introduction to Search Engine Optimisation (SEO)

  • Understand the major functions of a Search Engine

  • What is SEO and its need?

  • How to find/choose relevant keywords

  • On-page optimisation

  • Off-Page optimisation

  • Case Study Discussion on SEO(Activity)



10:00 am - 11:30 pm: Introduction to Social Media Marketing

  • Why Social Marketing

  • Advantages of Social media

  • Selling on social media and content formats

11:30 pm - 1pm: Social Media Marketing Plan

  • How to plan a Social Media strategy for businesses

1 - 1:45 pm:  Lunch (to be carried)

1:45 - 4:30 pm: Facebook Advertising (Digital Marketing Course - Major Activity)

  • Engaging with fans on Facebook and growing organically

  • Advertising On Facebook – Creating And Running An Ad

  • Facebook Insights – Understanding important metrics to measure audience engagement

  • Ad Manager On Facebook

  • Business Manager on Facebook

  • Introduction to Instagram marketing

4:30 -4:45 pm: Snacks (Provided)

4:45 - 5:30 pm: Facebook Insights


10:00 - 11.30 am: Twitter & LinkedIn Ads

  • Twitter Ads & Analytics

  • LinkedIn Advertising - Ad Types

11.30 - 2.00 pm: Introduction to YouTube Marketing

  • Youtube advertising

  • Learn to customise your channel

  • Video Strategies

  • Optimise Videos for Search

  • Paid Video Promotion

2 - 2:45 pm:  Lunch (to be carried)

2.45 - 4.00 pm: Email Marketing using MailChimp Tool

  • Email Marketing advantages and When to use it

  • How to create an Email Marketing list

  • Using MailChimp (Digital Marketing Course Hands-On Activity)

  • How to develop an email list

4:00 - 4:15 pm: Doubts over Snacks (Provided)

4:15pm - 5:15pm: Project : Group Activity

5:15 pm - 5:30 pm: Certificate Distribution for the Digital Marketing Course

Who should attend this Digital Marketing Course:

  • Working Professional/Student who wish to start a career in Digital Marketing industry.

  • Freelancers, want to work on Digital Marketing projects independently.

  • Small or local business owners, want to implement digital strategies on their websites and generate leads through DM platforms.

  • Companies or individuals, hiring digital marketing freelancers or digital service companies to manage their digital Marketing services.

Sample Certificate from Google for Adwords Certification

Digital Marketing Course Address:

IES Management College and Research Centre, Bandra

791, S.K. Marg, Bandra Reclamation, Opp Lilavati Hospital, Mumbai, Maharashtra 400050

Contact Details for this Digital Marketing Course:

Phone: 9773407804 / 02239365675


Workshop Details

  • Learn 8 Digital Marketing Disciplines & Tools in the Digital Marketing Course.
  • Hand-on training on SEM/ Google Adwords and get Google Adwords Certification
  • Learn the technique to interpret Facebook Insights
  • Define Digital Marketing objectives, KPIs and success metrics.
  • Develop contagious content for Facebook, Instagram, LinkedIn and other Social Media channels.
  • Deliver a Social Media campaign by creating attractive offers, advertise it through Facebook, Instagram and house it on a landing page.
  • Measure your Social Media Marketing performance metrics and ROI.
  • Create Digital Marketing strategies and tactics to engage and sustain your online communities
  • Create sales funnel by E-mail Marketing using MailChimp

Workshop Details

Duration: 32 Hours of Classroom Training at IES College Bandra. Timings: 10:00 am - 6:00 pm

23rd, 24th, 30th Sept & 1st Oct (Weekend Batch)

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