Google Adwords, the world’s most powerful advertising and digital marketing tool (and the reason google earns so much money), still remains quite complicated for most business owners and professionals alike. AdWords – Google’s immensely successful pay-per-click (PPC) system – can work for almost any type of business. Using AdWords (or any PPC platform) requires time and money, but thousands of businesses have found that it’s time and money well spent, because AdWords delivers measurable ROI.

Read this blog if you plan to dive into one of the most widely used tools of Digital Marketing prevalent in the industry. Google Adwords is a tool which can be learnt easily probably sitting on your comfortable bean bag. However, Digital Marketing experts suggests a practical training approach so as to learn this tool in a holistic manner.

But if you haven't  used Google AdWords earlier, and you’re contemplating whether or not it’s worth it, this is for you. Here are 9 reasons to use AdWords.

1. It’s Scalable

The greatest hurdle for any marketing expert is to find lead sources that scale – meaning, it doesn’t require double the effort to get double the leads. Google AdWords is highly scalable, which is why some business spend lakhs of rupees a year on AdWords. If you create an AdWords campaign that is giving a profitable rate, there is no reason to restrict the amount on that campaign. You can increase your PPC budget and your leads and profits both will increase. This renders AdWords highly effective for businesses that needs  a lot of leads but are short on time and resources.

2. It’s Measurable

In comparison to traditional channels, online marketing is highly measureable, and AdWords is one of the most transparently measurable channels. It is quite challenging to gauge exact measurements in SEO as you can’t always know what actions led to increased or decreased rankings. AdWords is transparent, providing crystal clear PPC metrics that allow you to see at a micro level what works and what doesn’t. You can quickly determine if your campaigns are sucking or giving a good ROI.

3. It’s Flexible

AdWords offers varied options such that you can customize the campaigns & ads to your particular requirements, hyper-targeting the T.G  you most want to reach. For example, with AdWords you can:

  • Specify keyword match types – You can manage to only display your ad to audience who search for an exact keyword, like “Darjeeling Hotels” – filtering traffic on general terms related to Darjeeling or hotels.

  • Use ad extensions to display  images, phone number, links to your site, your  location – you can even initiate a chat or get an email address right from the SERP.

  • Narrow your audience by location, time of day, language, browser or device type and more. A good portion of your SEO traffic may be worthless to you (for example, if you only need Mumba- leads, and half your web traffic comes from Bengaluru), but in AdWords, you don’t have to display your ads around the globe.

  • Access a vast network of non-search users on sites like Gmail and YouTube.

  • Leverage the display network, which is amazing for building brand awareness and often converts at a lower cost than Google Search.

4. It’s faster than SEO

For fresh websites, it can take months to see results from SEO. This perceived “void” referred to as the Google sandbox effect – marketers assumed Google was intentionally filtering new websites out of the results. More likely the problem is that competition is tough and it takes time for a website to create it’s worth and earn authority and links.  

AdWords is a smooth way for new businesses because you don’t have to wait around to get results. While working on your site’s SEO, you can put resources into an AdWords campaign and start generating impressions and clicks at a drop of a hat. It’s so quick, it’s also a good way to test whether a given keyword or audience is worth pursing via organic search – if it converts well in AdWords, you can deduce that it’s worth trying to rank for in SEO. As an add-on, you can often get started on AdWords very cheaply – Google often offers vouchers (basically free PPC budget) for new advertisers. You can find the latest one here

5. Comparatively it’s easier than SEO

Larry Page has argued in the past that SEO is much difficult compared to PPC. His arguments were contested, but probably more because of how he said it. We at WeBind are seasoned practitioners of both SEO and PPC. And now that our PPC campaigns are up and running, we find they require much less effort to maintain than our SEO efforts. Not only is our website very difficult to keep up to date (which plagues me), but in order to increase organic traffic, it takes a team for constantly working on optimization and building links. It’s fun, creative and rewarding when it works – but it’s also a relief that we can depend on PPC to deliver leads without all the headache.

6. It’s engaging than organic results

Google has introduced lots of new ad formats recently, such as product listing ads and in-video ads on YouTube. Google is motivated to do this because fancier, more engaging ads get more clicks and that means more revenue for Google. But higher clicks are good for the advertiser too, so take advantage of these new ad formats and extensions. Organic listings look pretty boring in comparison.

8. AdWords offers better conversion ratio

Organic traffic is great, you can deny that at your own peril! But data suggests  that paid search traffic converts better than organic trafficwith conversion rates up to two times higher. This is probably cause paid traffic is more targeted and qualified.

9. AdWords gives a shot in the arm to other marketing channels

AdWords is complementary to your other marketing strategies. Remarketing is a powerful way to use AdWords to target people who have shown an interest in your business. With AdWords remarketing, you can follow visitors with the help of a  cookie (these people may have found you through social media, your blog, a click on a product page from a forwarded email, etc.). Your display ads will then “tail” them around, so your brand stays constantly in the mind.

You can even display the exact product that they searched. Along with cart abandonment emails (same principle), retargeted ads have super-high ROI.

If you are a business owner wanting to grow your revenues or a professional constantly being pushed to get in more numbers, you need to learn Google Adwords at the very first opportunity. You won’t complain when you receive a certificate from Google and a skill for lifetime to constantly grow the revenue. Keep a tab on our next Google Adwords Course and get a hands-on learning experience.