Anzaar is a creative, innovative and professional marketing strategist with over seven years of experience in designing cross-channel, integrated marketing programs, especially through digital platforms. At Google, he leads key media programs and manages all strategic as well tactical aspects of running Search, Display and Video marketing campaigns for large corporates based in UK and Ireland. He is dedicated to driving customer success via marketing-dollar efficiencies and product adoption. Before Google, Anzaar was spearheading all digital marketing initiatives for YES Bank which included website content and design, display and video advertising, mobile marketing, search engine marketing and SEO, programmatic buying, email marketing and social media promotions. Anzaar’s passions and proficiencies include performance marketing, branding, strategic alliances, media planning, visual aesthetics and go-to-market strategy. He has worn the hat of a marketing advisor for several early-stage start-ups, and endeavours to continue helping new businesses to achieve their business goals through data-driven insights. With an innate passion for new technologies and emerging trends, Anzaar strives to create simple yet effective user/ customer experiences. Digital marketing is an ever-changing space and his mantra is to always stay ahead of the curve. Anzaar is an alumnus of IIM Shillong and Symbiosis University, and has served as a Rotary International ambassador to USA. He is also a seasoned swimmer with several accolades at the Indian and USA national swim meets, and from the Sports Federation of India.