Digital Marketing Workshop | Google Search | Online & Offline

Digital Marketing


image Digital Marketing is a broad discipline, bringing together all forms of marketing that operate through electronic devices – online, on mobile, on-screen. Over the years, digital marketing has developed enormously, and it continues to do so. Here, we look at the digital marketing communications “mix” – what are the elements of digital marketing, and what are they used for? Email marketing SEO (search engine optimization) PPC (pay per click) Viral marketing Online advertising Affiliate marketing Blogging, RSS & News Feeds Digital Marketing is a burgeoning industry with the plethora of openings. The massive demand for trained Professionals is opening doors of bright future. Since the industry is nascent people in India are not much aware of it. Students are in dilemma of joining a certificate or diploma course as well as to choose an organization for digital marketing profiles is a big deal for them. Mr. Anzaar Rana is here to unravel the myths and share insights on Digital Marketing. Anzaar is a professional marketing strategist with over seven years of experience in designing cross-channel, integrated marketing programs, especially through digital platforms. At Google, he leads key media programs and manages all strategic as well tactical aspects of running Search, Display and Video marketing campaigns for large corporates based in UK and Ireland. He is dedicated to driving customer success via marketing-dollar efficiencies and product adoption.

Workshop Details

  • Introduction to the concept of Digital Marketing
  • Adwords PAID Marketing
  • Concepts of CPC, PPC, CPM
  • Live Demo of Adwords
  • Performance-based marketing
  • Mobile Marketing
  • Skill-set/ courses required
  • Career options and scope

Colleges Attended

G H Raisoni College of Engineering and Technology, Pune


MGM Institute of Management, Aurangabad


Apex Institute of Management & Science

MBA Core

Master Class Details

Duration: 01:30:00

Session delivered on: 29/03/2017 11:00 AM
Attended Students: 170

For classroom  1500

For individuals  500

  • #Webind

Industry Expert

Anzaar Rana

Anzaar Rana