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Brand Positioning


Marketing positioning is a process by which marketers try to create an image or identity in the minds of their target market/consumers for their product, brand, or organization. Brand position­ing is at the heart of marketing strategy. It is the act of designing the company’s offer and image so that it occupies a distinct and valued place in the target customer’s minds. A good brand positioning helps to guide marketing strategy by clarifying what a brand is all about, how it is unique, how it is similar to competitive brands, and why consumers purchase it. In simple words brand positioning refers to the position or image which a brand enjoys in the minds of its present and potential customers.

Workshop Details

  • Introduction to the Basics of Brand Positioning
  • Different Positioning Strategies
  • Career Options and Scope
  • Skill-set/Courses Required
  • one to one Q&A with the Master

Colleges Attended

C.K.Shah Vijapurwala Institute of Management, Gujrat

Training & Placement

Apex Institute of Management & Science

MBA Core

Taxila Business School, Jaipur


Siddharth College of Arts Science & Commerce, Mumbai


Institute for Future Education, Entrepreneurship & Leadership, Pune


Sankalchand Patel College of Engineering, Visnagar

MBA Core

S.K. Patel Institute Of Management, Gandhinagar

MBA Core

Padmashree Dr D.Y.Patil University, Mumbai

Training & Placement

S V Institute of Management, Gandhinagar

MBA Core

Padmashree Dr D.Y.Patil University, Mumbai


Padmashree Dr D.Y.Patil University, Mumbai


A.E.Kalsekar of Arts & Commerce

Information Technology


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Master Class Details

Duration: 01:00:00

Session delivered on: 24/08/2016 11:30 AM
Attended Students: 651

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