Online Workshop on Media Planning & Buying | WeBind

Media Planning & Buying


image While the traditional media planner of yesteryear is somewhat of a one-person department, the digital media planner and buyer might be part of a department in the making. Media planning and buying is the process of strategizing, negotiating, and purchasing ad placements, or "inventory." When planning what inventory to purchase, planners must take into consideration the product being advertised, target audience, and campaign goals. In addition, not only are media buyers responsible for making the initial purchase, but also for continuing to optimize performance throughout the entire campaign life-cycle. This position is commonly referred to as 'Media Planner'. Educate yourself on media planner's spin strategies and work behind the curtains to deliver a successful campaign.

Workshop Details

  • Introduction to the concept of Media Planning
  • Techniques involved and use of your theoretical concepts.
  • Career options and scope.
  • Skill-set/ courses required.
  • Expert opinion on entrepreneurial ambitions in the field.

Colleges Attended

University of Technology and Management


Mar Athanasios College for Advanced Studies,(MACFAST)


P.E.S College Of Engineering, Aurangabad




M.S.Ramaiah Management Institute


Core Business School, Indore


Guru Nanak Institute of Management Studies, Mumbai


Sahyadri College of Engineering & Management, Mangaluru


Master Class Details

Duration: 01:00:00

Session delivered on: 11/11/2016 11:00 AM
Attended Students: 566

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