This is a self-explanatory topic clearly suggesting the concept of arriving at consequential conclusions based on the response of the market or consumers. To put things in perspective of the millennial generation, Market Research is similar to spying although here it is legal and you openly pursue & track the movement of people, products, companies- a market. This helps in better decision making.
Have you tried gauging your father’s mood before asking for the permission to go on a road trip. That’s Market Research. If you find a grumpy response, you delay the permission-seeking process. That’s informed decision-making!
In real life things are much serious and companies invest billions of rupees in launching a product or modifying an offering. Before going for such a big decision, market research helps analyse the feedback that consumers are giving from the grass root level. With the pace of development growing exponentially, it becomes increasingly unavoidable for every company to solicit the help of market research techniques to understand the response. The global size of this industry is estimated to be $29Bn, while the Indian market is pegged at 500 crore rupees. This WeBind Master-Class will give you a basic understanding of the concept of market research, its various uses and provide guidance on how you can design your own market research questionnaire for your mini-company. Millward Brown, the British-headquartered company commands a legendary status in this field. Mr. Sandeep Ranade, Dy Managing Director of Millward Brown India shall be the speaker for this session and shall share his rich experience & expertise in this domain
Understand the working model and evolution of Market Research
Real world commercial application & latest innovation
Access to software/tool in question (only if open source)
Complete guide to install and launch the tool/software
1 solved case study/ re-engineering of working model by Industry Expert
Problem statement by industry
Interact & network with potential mentor/employer/co-founder
Interview Preparation Kit
G H Raisoni College of Engineering and Technology, Pune
Apex Institute of Management & Science
Welingkar institute of management development and research