Importance of SEO in your Digital Marketing Journey
Search engine optimization (SEO) is the mechanism of helping your webpage appear in the results of search engines like Google, Yahoo, Bing etc. and that too on the top. It requires being abreast with constantly evolving search engine algorithms, which is easier said than done. Hence most people have very limited know-how of what it takes to rank highly in Google searches.
I am sure if you are reading this you have already made your mind for doing SEO for your business. The question is how? Call 02236965675 today to have an SEO strategist explain why & how you should use SEO in your digital marketing efforts!
Even SEO experts, who work to make sites and pages appear in search engine results, are many a times than not bowled by page rankings because Google isn’t very forthcoming about algorithm updates.
This drives website SEO in the high challenge zone, and demands 24*7 updates. So the question that must pops in your mind - is this battle worth it? The amount of time, efforts & money spent on researching keywords, carefully planting them in headers, title tags, and meta descriptions, and creating great content really worth the results? And is SEO still relevant now that so many marketers seem to be focusing solely on content? In a word: yes.
“For winning the Digital Marketing war, the battle of SEO is the most crucial one you will have to win”.
Want to win the battle of SEO?
Most certainly your competitors must have already put in place a stupendous SEO strategy to grow their business. Contact us today to learn and formulate your own SEO strategy!
Importance of SEO?
SEO can be tamed, and the strategy for it, is the most important cog in the wheel. SEO will make or mar your Digital Marketing journey and it can be the defining milestone between getting zillions of website eyeballs and being a nobody among tons of other competitor on the Internet.
So how people end up questioning SEO rather than work on it? Updates in the algorithm continue to pay dividend to high-quality content. This makes some marketers fall into the trap of thinking, as long as they post good content, SEO doesn’t matter. It is not very pragmatic to toss the strategy out and solely rely on on good content
Quality content is essential for building customer trust and getting users to look upto your site for pressing questions, it won’t be found on its own. SEO is what helps users find you, and even the best content remains a virgin territory if no one sees it.
The road to your website passes through Google search
Remember the last time you used the internet for searching the best place to buy lehenga or a nehru jacket. How did you find the exact product page on Amazon or Flipkart? No prize for guessing it was Google.
Considering that Google is the primary method most people use for finding anything, it’s important to be listed in their results. Google alone processes 40,000 search queries every second, and over 3.5 billion searches per day, and there’s a good chance that at least one or two of those searches relate to products or services your business offers.
So how can you connect with the users who could potentially become your customers? The best way is with SEO. Even though it requires time and energy, it’s worth doing—and doing right.
Content visibility depends on SEO
As we mentioned, content can’t be successful without SEO. And considering that high quality content requires hours—if not days—to create, that could mean a huge loss for your company.
Your efforts could be wasted if you’re spending time and resources creating content that fails in the search engines. SEO will ensure your top-shelf content gets the recognition it deserves. And potential customers will be more likely to want to find out more about your business if they discover a helpful piece of content you published online.