1 Month Digital Marketing - Google Certification Course

Batch Starts 16th June 2018 at IES Management College, Bandra West (Weekends Classroom Training) Course Fee   |   Rs.20000

Days Remaining

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Course Description

1 Month Digital Marketing - Google Certification Program

WeBind’s 1-month Digital Marketing Course is an exclusive hybrid program curated by leading marketing strategists with a cumulative experience of 50+ years. The hybrid model gives the learners, an opportunity to invest proportionate time in classroom hands-on learning, as well as online interactive learning and 1 to 1 personalized experience with the expert trainers. The course starts Digital Marketing from the basics and progressively skilling the participant enough to run a complete campaign on her/his own. The modules have been systematically assembled so as to form a storyboard pattern and equip learners with the day-to-day working of a Digital Marketing agency or team. This program will make the learners get armed with Digital Marketing as a life skill besides offering a holistic 360 degrees super specialization perspective. Business owners and founders have the added advantage of an exclusive ‘Business Consultancy’ session devising growth strategies. While students and professionals can avail the ‘Career Consultancy’ by our experts to get assistance in the career with the advantage of 3 Google certificates.


65 hours of Classroom training completely hands-on; 3 Google Certifications & 1 WeBind Certification; 8 Online Live & interactive Case-study learning during weekdays; 4 expert trainers; 8 industry case studies; 6 industry live projects; 10 software & tools.

Program Curriculum:


Module 1: Basics Of Digital Marketing

Different channels for Digital Marketing

Resources required for Digital Marketing

How to create Digital Marketing plan  with live industry example

Goals and successfully implemented case studies of a Smart Digital Marketing plan

Metrics, KPIs and ROI calculation of a Digital Marketing campaign

Systematic approach deployed by top Digital Marketing strategist around the globe.

Module 2: Wordpress/Website building

How to create a WordPress blog

Why a blog is important for any business

How website/ online presence can help build business

Module 3: Search Engine Optimisation (SEO)

Understand the major functions of a Search Engine

What is SEO and its need?

How to find/choose relevant keywords

On-page optimization

Off-Page Optimisation

Link Building

Next Generation SEO

Tricks to manipulate page rankings

Secret tools to analyze competitors SEO ranking and strategies

Case Study Discussion on SEO(Activity)

Industry best practices

Live Project

Case Study (Online Weekly Session)

Module 4: Google Adwords Certification Training  

Introduction to AdWords

Different types of campaigns

Certification and business usage

Google AdWords Account Structure

Basic Advertising Metrics

Account creation (Digital Marketing Course - Hands-on Activity)

Introduction to Search

Keywords and Match Types

Creating Search Ads

Bid Strategies and Bid Modifiers

Quality Score

Google Keyword Planner (Hands-on Activity)

Conversion Tracking

Case Study of an FMCG brand on Google Adwords

Live Project: You will be setting up, launching and optimizing a Google Adwords campaign and spending real money. The project will help you understand how businesses use this effective pull marketing channel.

Module 5: Google Analytics Certification Training

Getting Started With Google Analytics

Accounts, Profiles and Users Navigation

Interpreting Google Analytics reports

Traffic sources

Direct, referring and search traffic

Live Project

Case Study (Online Weekly Session)

Module 6: Business Use of Social Media Marketing

What is social media marketing and broadening scope?

Choosing your channels

Social Strategy & Social Journey

Achieving sales and marketing goals through social media

Optimising strategy for millennial generation audience

Live Project

Case Study (Online Weekly Session)

Module 7: Facebook Marketing and Facebook Adverts (Hands-on)

Advertising On Facebook Creating And Running An Ad

Facebook targeting alternatives - Interest base, custom based and retargeting or facebook exchange

Facebook Insights Understanding important metrics to measure audience engagement

Ad Manager On Facebook

Best practices for ad content

Business Manager on Facebook

Module 8: Instagram Marketing (Hands-on)

Understanding Instagram

Build Brand Following Content Strategy

How to drive engagement

Influencer Marketing

Analytics & Measurement

Module 9: Twitter & LinkedIn Marketing (Hands-on)

Introduction to LinkedIn Marketing & twitter

Business use of the applications

LinkedIn & Twitter Ads

Creating campaigns on LinkedIn & Twitter

Case Studies on Social Marketing Channels

Module 10: Email Marketing

Overview and effectiveness of Email Campaigns

Setting up a MailChimp Account and dashboard

Creating and nurturing email marketing list and database

Strategic content implementation for emails

Design Email Templates

Uploading datasets including filtering, scrubbing.

A/B split test campaigns (headlines, copy, subject line, color,)

Open Rates, Click Rates and methods to optimize it

Create your own campaign and analyze

Module 11: Mobile Marketing

Importance of Mobile Marketing

Who needs mobile Marketing: TG

Mobile Marketing in Marketing Mix

SMS Marketing: Messaging

Geo-Fencing: Location Technologies

Mobile Coupons: SMS & App-based

In-App Notifications

App Ads: Types

Mobile Ad Analytics

Module 12:  Lead Generation for Business

Learn the art of generating Leads online & converting them into Paying Customers by digital business building techniques.

Module 13: E-commerce: Online store building & marketing

How to make your own online-store using zepo tool

How to market your e-commerce with zepo marketing CRM

End-to-End offering of Zepo-ecommerce SaaS

Module 14:  Affiliate Marketing

How to make money online being a part/ full-time freelancer

Affiliate Marketing

Google Adsense.

6 Months Course Validity

In-case if you miss any of the training session (online or classroom) or wish to re-attend any module you can join any of the same in any of upcoming batches within 6 months of your enrollment without any extra cost.

Contact Details for this Digital Marketing Course:

Call us at IVR number - 865-798-7988 extension 1 or mail us at connect@webind.in‌

Course Details

65 Hours of Classroom
Hands-on Training

10 Hours of Online
Interactive Learning

Learn from Top
Industry Experts



Live Industry


Assured Internships
for Freshers

100% Job


Preparation Kit

Free Career

Program Curriculum

Basics Of
Digital Marketing

Wordpress / Website

Search Engine
Optimisation (SEO)

Search Engine

Google Adwords
Certification Training

Google Analytics
Certification Training

Google Mobile
Marketing Certification

Business Use of Social
Media Marketing

Facebook Marketing &
Facebook Adverts






Lead Generation for Business

E-commerce: Online store building & marketing

Designing Tool



CRM Management



Upcoming Dates for the Course

Date Timing Venue Fees Status

16 Jun 2018

10:00 am - 6:00 pm (Saturday & Sunday)

Batch Starts 16th June 2018 at IES Management College, Bandra West (Weekends Classroom Training) Course Fee



14 Jul 2018

10:00 am - 6:00 pm (Saturday & Sunday)

Batch Starts 14th July 2018 at IES Management College, Bandra West (Weekends Classroom Training) Course Fee



Learn From The Industry Experts

Mitul Shingadia

Industry Case Studies



Social Samosa



ZEE Studio

Tools and Platforms






Google Adwords

Google Analytics4


Web Master

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