Digital Marketing - Google Certification Course Associated with IES College.

Batch Commences 06th October 2018 at IES College, Bandra. Course Fee   |   Rs.24000 (Including Taxes)

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Course Description

WeBind's 1-month Digital Marketing Course is an exclusive Hybrid Program curated by leading marketing strategists with a cumulative experience of 50+ years. The hybrid model gives the learners, an opportunity to invest proportionate time in classroom hands-on learning, as well as online interactive learning and 1 to 1 personalized experience with the expert trainers. The course starts Digital Marketing from the basics and progressively skilling the participant enough to run a complete campaign on her/his own. The modules have been systematically assembled so as to form a storyboard pattern and equip learners with the day-to-day working of a Digital Marketing agency or team. This program will make the learners get armed with Digital Marketing as a life skill besides offering a holistic 360 degrees super specialization perspective. Business owners and founders have the opportunity to run Live campaigns in the classroom training itself. This course offers Assured Internships for freshers with minimum 3 months of availability. Professionals with limited experience in the relevant domain get 100% Placement Assistance. Post course opt for our "Extra-Mile Program" to claim the benefits.

65 hours of Classroom training completely hands-on; 3 Google Certifications & 1 WeBind Certification; 8 Online Live & interactive Case-study learning during weekdays; 4 expert trainers; 8 industry case studies; 6 industry live projects; 10 software & tools.

Program Curriculum:

  • Different channels for Digital Marketing
  • Resources required for Digital Marketing
  • How to create Digital Marketing plan with live industry example
  • Goals and successfully implemented case studies of a Smart Digital Marketing plan
  • Metrics, KPIs and ROI calculation of a Digital Marketing campaign
  • Systematic approach deployed by top Digital Marketing strategist around the globe.

  • How to create a WordPress blog
  • Why a blog is important for any business
  • How website/ online presence can help build business

  • Understand the major functions of a Search Engine
  • What is SEO and its need?
  • On-page optimization
  • Off-Page Optimisation
  • Link Building
  • Next Generation SEO
  • Tricks to manipulate page rankings
  • Secret tools to analyze competitors SEO ranking and strategies
  • Case Study Discussion on SEO(Activity)
  • Industry best practices
  • Live Project

Case Study (Online Weekly Session)

  • Introduction to AdWords
  • Different types of campaigns
  • Certification and business usage
  • Google AdWords Account Structure
  • Basic Advertising Metrics
  • Account creation (Digital Marketing Course - Hands-on Activity)
  • Introduction to Search
  • Keywords and Match Types
  • Creating Search Ads
  • Bid Strategies and Bid Modifiers
  • Quality Score
  • Google Keyword Planner (Hands-on Activity)
  • Conversion Tracking

Case Study of an FMCG brand on Google Adwords

Live Project: You will be setting up, launching and optimizing a Google Adwords campaign and spending real money. The project will help you understand how businesses use this effective pull marketing channel.

  • Getting Started With Google Analytics
  • Accounts, Profiles and Users Navigation
  • Interpreting Google Analytics reports
  • Traffic sources
  • Direct, referring and search traffic
  • Live Project

Case Study (Online Weekly Session)

  • What is social media marketing and broadening scope?
  • Choosing your channels
  • Social Strategy & Social Journey
  • Achieving sales and marketing goals through social media
  • Optimising strategy for millennial generation audience
  • Live Project

Case Study (Online Weekly Session)

  • Advertising On Facebook Creating And Running An Ad
  • Facebook targeting alternatives - Interest base, custom based and retargeting or facebook exchange
  • Facebook Insights Understanding important metrics to measure audience engagement
  • Ad Manager On Facebook
  • Best practices for ad content
  • Business Manager on Facebook

  • Understanding Instagram
  • Build Brand Following Content Strategy
  • How to drive engagement
  • Influencer Marketing
  • Analytics & Measurement

  • Introduction to LinkedIn Marketing & twitter
  • Business use of the applications
  • LinkedIn & Twitter Ads
  • Creating campaigns on LinkedIn & Twitter

Creating campaigns on LinkedIn & Twitter

  • Overview and effectiveness of Email Campaigns
  • Setting up a MailChimp Account and dashboard
  • Creating and nurturing email marketing list and database
  • Strategic content implementation for emails
  • Design Email Templates
  • Uploading datasets including filtering, scrubbing.
  • A/B split test campaigns (headlines, copy, subject line, color,)
  • Open Rates, Click Rates and methods to optimize it
  • Create your own campaign and analyze

  • Importance of Mobile Marketing
  • Who needs mobile Marketing: TG
  • Mobile Marketing in Marketing Mix
  • SMS Marketing: Messaging
  • Geo-Fencing: Location Technologies
  • Mobile Coupons: SMS & App-based
  • In-App Notifications
  • App Ads: Types
  • Mobile Ad Analytics

  • Learn the art of generating Leads online & converting them into Paying Customers by digital business building techniques.

  • How to make your own online-store using Shopify platform
  • How to market your e-commerce with zepo marketing CRM
  • End-to-End offering of Zepo-ecommerce SaaS

  • How to make money online being a part/ full-time freelancer
  • Affiliate Marketing.
  • Google Adsense.
  • Amazon Affiliate Model.

Re-attend/Revise at no extra cost
  • In-case if you miss any of the training session (online or classroom) or wish to revise any module, join any of our upcoming batches at no extra cost. We conduct minimum 1 batch every month. This policy is valid for 6 months from the enrolment batch.
Any specific requirements to join this Digital Marketing course?
  • No prior technical knowledge required.
  • Should have basic acquaintance to platforms such as Facebook, Google, Instagram etc. from a user prespective.
  • Basic knowledge of operating a laptop/desktop. (No Coding knowledge required)
  • Since this a Hands-on training course, each participant requires to carry a laptop. Internet & other supporting infrastructure shall be facilitated by WeBind.
  • Those participants who do not have a laptop can submit their request atleast 3 days prior to the course & we shall provide the laptop at a nominal price.
Who can join this Digital Marketing course?
  • Students or Freshers who are looking to kick-start a career into Digital Marketing
  • Working professionals with limited experience or basic knowledge about Digital Marketing
  • Entrepreneurs, business owners, bloggers, YouTubers who wish to run their own Marketing campaigns
  • Website owners who want to increase web traffic, conversions, and sales
  • Anyone wanting to become a full-fledged Digital Marketing freelancer
Interested to join this Digital Marketing Course?
  • Speak to our counsellor on +918657987988 extension 1 or mail us at

Course Details

65 Hours of Classroom
Hands-on Training
10 Hours of Online
Interactive Learning
Learn from Top
Industry Experts
Live Industry
Assured Internships
for Freshers
100% Job
Preparation Kit
Free Career

Program Curriculum

Basics Of
Digital Marketing
Wordpress / Website
Search Engine
Optimisation (SEO)
Google Adwords
Certification Training
Google Analytics
Certification Training
Google Mobile
Marketing Certification
Business Use of Social
Media Marketing
Facebook Marketing &
Facebook Adverts
Lead Generation for Business
E-commerce: Online store building & marketing



Upcoming Dates for the Course

Date Timing Venue Fees Status
06 Oct 2018
10:00 am - 6:00 pm (Saturday & Sunday)
Batch Commences 06th October 2018 at IES College, Bandra. Course Fee
03 Nov 2018
10:00 am - 6:00 pm (Saturday & Sunday)
Batch Commences 20th October 2018 at IES Management College, Bandra West (Weekends Classroom Training) Course Fee

Learn From The Industry Experts

Industry Case Studies

Social Samosa
ZEE Studio

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