WeBind’s 1-month Digital Marketing Course is an exclusive Hybrid Program curated by leading marketing strategists with a cumulative experience of 50+ years. The hybrid model gives the learners, an opportunity to invest proportionate time in classroom hands-on learning, as well as online interactive learning and 1 to 1 personalized experience with the expert trainers. The course starts Digital Marketing from the basics and progressively skilling the participant enough to run a complete campaign on her/his own. The modules have been systematically assembled so as to form a storyboard pattern and equip learners with the day-to-day working of a Digital Marketing agency or team. This program will make the learners get armed with Digital Marketing as a life skill besides offering a holistic 360 degrees super specialization perspective. Business owners and founders have the opportunity to run Live campaigns in the classroom training itself. This course offers Assured Internships for freshers with minimum 3 months of availability. Professionals with limited experience in the relevant domain get 100% Placement Assistance. Post course opt for our "Extra-Mile Program" to claim the benefits. 65 hours of Classroom training completely hands-on; 3 Google Certifications & 1 WeBind Certification; 8 Online Live & interactive Case-study learning during weekdays; 4 expert trainers; 8 industry case studies; 6 industry live projects; 10 software & tools. Program Curriculum: Module 1: Basics Of Digital Marketing Different channels for Digital Marketing Resources required for Digital Marketing How to create Digital Marketing plan with live industry example Goals and successfully implemented case studies of a Smart Digital Marketing plan Metrics, KPIs and ROI calculation of a Digital Marketing campaign Systematic approach deployed by top Digital Marketing strategist around the globe. Module 2: Wordpress/Website building How to create a WordPress blog Why a blog is important for any business How website/ online presence can help build business Module 3: Search Engine Optimisation (SEO) Understand the major functions of a Search Engine What is SEO and its need? How to find/choose relevant keywords On-page optimization Off-Page Optimisation Link Building Next Generation SEO Tricks to manipulate page rankings Secret tools to analyze competitors SEO ranking and strategies Case Study Discussion on SEO(Activity) Industry best practices Live Project Case Study (Online Weekly Session) Module 4: Google Adwords Certification Training Introduction to AdWords Different types of campaigns Certification and business usage Google AdWords Account Structure Basic Advertising Metrics Account creation (Digital Marketing Course - Hands-on Activity) Introduction to Search Keywords and Match Types Creating Search Ads Bid Strategies and Bid Modifiers Quality Score Google Keyword Planner (Hands-on Activity) Conversion Tracking Case Study of an FMCG brand on Google Adwords Live Project: You will be setting up, launching and optimizing a Google Adwords campaign and spending real money. The project will help you understand how businesses use this effective pull marketing channel. Module 5: Google Analytics Certification Training Getting Started With Google Analytics Accounts, Profiles and Users Navigation Interpreting Google Analytics reports Traffic sources Direct, referring and search traffic Live Project Case Study (Online Weekly Session) Module 6: Business Use of Social Media Marketing What is social media marketing and broadening scope? Choosing your channels Social Strategy & Social Journey Achieving sales and marketing goals through social media Optimising strategy for millennial generation audience Live Project Case Study (Online Weekly Session) Module 7: Facebook Marketing and Facebook Adverts (Hands-on) Advertising On Facebook Creating And Running An Ad Facebook targeting alternatives - Interest base, custom based and retargeting or facebook exchange Facebook Insights Understanding important metrics to measure audience engagement Ad Manager On Facebook Best practices for ad content Business Manager on Facebook Module 8: Instagram Marketing (Hands-on) Understanding Instagram Build Brand Following Content Strategy How to drive engagement Influencer Marketing Analytics & Measurement Module 9: Twitter & LinkedIn Marketing (Hands-on) Introduction to LinkedIn Marketing & twitter Business use of the applications LinkedIn & Twitter Ads Creating campaigns on LinkedIn & Twitter Case Studies on Social Marketing Channels Module 10: Email Marketing Overview and effectiveness of Email Campaigns Setting up a MailChimp Account and dashboard Creating and nurturing email marketing list and database Strategic content implementation for emails Design Email Templates Uploading datasets including filtering, scrubbing. A/B split test campaigns (headlines, copy, subject line, color,) Open Rates, Click Rates and methods to optimize it Create your own campaign and analyze Module 11: Mobile Marketing Importance of Mobile Marketing Who needs mobile Marketing: TG Mobile Marketing in Marketing Mix SMS Marketing: Messaging Geo-Fencing: Location Technologies Mobile Coupons: SMS & App-based In-App Notifications App Ads: Types Mobile Ad Analytics Module 12: Lead Generation for Business Learn the art of generating Leads online & converting them into Paying Customers by digital business building techniques. Module 13: E-commerce: Online store building & marketing How to make your own online-store using Shopify platform How to market your e-commerce with zepo marketing CRM End-to-End offering of Zepo-ecommerce SaaS Module 14: Affiliate Marketing How to make money online being a part/ full-time freelancer Affiliate Marketing. Google Adsense. Amazon Affiliate Model. Re-attend/Revise at no extra cost In-case if you miss any of the training session (online or classroom) or wish to revise any module, join any of our upcoming batches at no extra cost. We conduct minimum 1 batch every month. This policy is valid for 6 months from the enrolment batch. Any specific requirements to join this Digital Marketing course? No marketing knowledge required. Acquaintance to platforms such as Facebook, Google, Instagram etc. from a user perspective. Basic knowledge for operating a laptop/desktop. (No Coding knowledge required) Since this a Hands-on training course, each participant requires to carry a laptop. Internet & other facilities shall be facilitated by WeBind. Those participants who do not have a laptop can submit their request & we shall provide the laptop at an extra cost. Who can join this Digital Marketing course? Students or Freshers who are looking to kick-start a career into Digital Marketing Working professionals with limited experience or basic knowledge about Digital Marketing Entrepreneurs, business owners, bloggers, YouTubers who want run their own Digital Marketing campaigns Website owners who want to increase web traffic, conversions, and sales Business owners who want to use digital marketing (google ads, social media, email marketing, YouTube, and many other strategies) to grow their business Anyone wanting to become a Digital Marketing freelancer Interested to join this Digital Marketing Course? Speak to our counsellor on +918657987988 extension 1 or mail us at connect@webind.in
Date | Timing | Venue | Fees | Status |
---|---|---|---|---|
19 Oct 2020 |
10:00 am - 6:00 pm (Saturday & Sunday) |
Batch Commences 19th January 2019 at IES College, Bandra. Course Fee |
20000 |
Closed |