Digital Marketing - Google Certification Course at IES College, Bandra (West).

Course delivered on: Batch Commences 19th January 2019 at IES College, Bandra. Course Fee   |   Rs.20000 (Including Taxes)

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Course Description

WeBind’s 1-month Digital Marketing Course is an exclusive Hybrid Program curated by leading marketing strategists with a cumulative experience of 50+ years. The hybrid model gives the learners, an opportunity to invest proportionate time in classroom hands-on learning, as well as online interactive learning and 1 to 1 personalized experience with the expert trainers. The course starts Digital Marketing from the basics and progressively skilling the participant enough to run a complete campaign on her/his own. The modules have been systematically assembled so as to form a storyboard pattern and equip learners with the day-to-day working of a Digital Marketing agency or team. This program will make the learners get armed with Digital Marketing as a life skill besides offering a holistic 360 degrees super specialization perspective. Business owners and founders have the opportunity to run Live campaigns in the classroom training itself. This course offers Assured Internships for freshers with minimum 3 months of availability. Professionals with limited experience in the relevant domain get 100% Placement Assistance. Post course opt for our "Extra-Mile Program" to claim the benefits.


65 hours of Classroom training completely hands-on; 3 Google Certifications & 1 WeBind Certification; 8 Online Live & interactive Case-study learning during weekdays; 4 expert trainers; 8 industry case studies; 6 industry live projects; 10 software & tools.

Program Curriculum:


Module 1: Basics Of Digital Marketing

Different channels for Digital Marketing

Resources required for Digital Marketing

How to create Digital Marketing plan  with live industry example

Goals and successfully implemented case studies of a Smart Digital Marketing plan

Metrics, KPIs and ROI calculation of a Digital Marketing campaign

Systematic approach deployed by top Digital Marketing strategist around the globe.

Module 2: Wordpress/Website building

How to create a WordPress blog

Why a blog is important for any business

How website/ online presence can help build business

Module 3: Search Engine Optimisation (SEO)

Understand the major functions of a Search Engine

What is SEO and its need?

How to find/choose relevant keywords

On-page optimization

Off-Page Optimisation

Link Building

Next Generation SEO

Tricks to manipulate page rankings

Secret tools to analyze competitors SEO ranking and strategies

Case Study Discussion on SEO(Activity)

Industry best practices

Live Project

Case Study (Online Weekly Session)

Module 4: Google Adwords Certification Training  

Introduction to AdWords

Different types of campaigns

Certification and business usage

Google AdWords Account Structure

Basic Advertising Metrics

Account creation (Digital Marketing Course - Hands-on Activity)

Introduction to Search

Keywords and Match Types

Creating Search Ads

Bid Strategies and Bid Modifiers

Quality Score

Google Keyword Planner (Hands-on Activity)

Conversion Tracking

Case Study of an FMCG brand on Google Adwords

Live Project: You will be setting up, launching and optimizing a Google Adwords campaign and spending real money. The project will help you understand how businesses use this effective pull marketing channel.

Module 5: Google Analytics Certification Training

Getting Started With Google Analytics

Accounts, Profiles and Users Navigation

Interpreting Google Analytics reports

Traffic sources

Direct, referring and search traffic

Live Project

Case Study (Online Weekly Session)

Module 6: Business Use of Social Media Marketing

What is social media marketing and broadening scope?

Choosing your channels

Social Strategy & Social Journey

Achieving sales and marketing goals through social media

Optimising strategy for millennial generation audience

Live Project

Case Study (Online Weekly Session)

Module 7: Facebook Marketing and Facebook Adverts (Hands-on)

Advertising On Facebook Creating And Running An Ad

Facebook targeting alternatives - Interest base, custom based and retargeting or facebook exchange

Facebook Insights Understanding important metrics to measure audience engagement

Ad Manager On Facebook

Best practices for ad content

Business Manager on Facebook

Module 8: Instagram Marketing (Hands-on)

Understanding Instagram

Build Brand Following Content Strategy

How to drive engagement

Influencer Marketing

Analytics & Measurement

Module 9: Twitter & LinkedIn Marketing (Hands-on)

Introduction to LinkedIn Marketing & twitter

Business use of the applications

LinkedIn & Twitter Ads

Creating campaigns on LinkedIn & Twitter

Case Studies on Social Marketing Channels

Module 10: Email Marketing

Overview and effectiveness of Email Campaigns

Setting up a MailChimp Account and dashboard

Creating and nurturing email marketing list and database

Strategic content implementation for emails

Design Email Templates

Uploading datasets including filtering, scrubbing.

A/B split test campaigns (headlines, copy, subject line, color,)

Open Rates, Click Rates and methods to optimize it

Create your own campaign and analyze

Module 11: Mobile Marketing

Importance of Mobile Marketing

Who needs mobile Marketing: TG

Mobile Marketing in Marketing Mix

SMS Marketing: Messaging

Geo-Fencing: Location Technologies

Mobile Coupons: SMS & App-based

In-App Notifications

App Ads: Types

Mobile Ad Analytics

Module 12:  Lead Generation for Business

Learn the art of generating Leads online & converting them into Paying Customers by digital business building techniques.

Module 13: E-commerce: Online store building & marketing

How to make your own online-store using Shopify platform

How to market your e-commerce with zepo marketing CRM

End-to-End offering of Zepo-ecommerce SaaS

Module 14:  Affiliate Marketing

How to make money online being a part/ full-time freelancer

Affiliate Marketing.

Google Adsense.

Amazon Affiliate Model.

Re-attend/Revise at no extra cost

In-case if you miss any of the training session (online or classroom) or wish to revise any module, join any of our upcoming batches at no extra cost. We conduct minimum 1 batch every month. This policy is valid for 6 months from the enrolment batch.

Any specific requirements to join this Digital Marketing course?


  • No marketing knowledge required.

  • Acquaintance to platforms such as Facebook, Google, Instagram etc. from a user perspective.

  • Basic knowledge for operating a laptop/desktop. (No Coding knowledge required)

  • Since this a Hands-on training course, each participant requires to carry a laptop. Internet & other facilities shall be facilitated by WeBind.

  • Those participants who do not have a laptop can submit their request & we shall provide the laptop at an extra cost.

Who can join this Digital Marketing course?


  • Students or Freshers who are looking to kick-start a career into Digital Marketing

  • Working professionals with limited experience or basic knowledge about Digital Marketing

  • Entrepreneurs, business owners, bloggers, YouTubers who want run their own Digital Marketing campaigns

  • Website owners who want to increase web traffic, conversions, and sales

  • Business owners who want to use digital marketing (google ads, social media, email marketing, YouTube, and many other strategies) to grow their business

  • Anyone wanting to become a Digital Marketing freelancer

Interested to join this Digital Marketing Course?

Speak to our counsellor on +918657987988 extension 1 or mail us at‌



Upcoming Dates for the Course

Date Timing Venue Fees Status
19 Oct 2020
10:00 am - 6:00 pm (Saturday & Sunday)
Batch Commences 19th January 2019 at IES College, Bandra. Course Fee

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