Google Adwords Certification Training

Course delivered on: Batch Starts 20th Jan 2017 (Weekends Only) at IES College, Bandra   |   Rs.5000

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Course Description

16 hours of live hands-on training; 2 hours online interactive learning; 1 expert trainers; 2 industry case studies; 1 industry live project;

WeBind’s Google Adwords is a niche hybrid program curated by leading marketing strategists with a cumulative experience of 50+ years. The hybrid model gives the learners, an opportunity to invest proportionate time in classroom hands-on learning, as well as online interactive learning and 1 to 1 personalised experience with the expert trainers. The course starts with the basics of Google Adwords and progressively skilling the participant enough to run a complete campaign on her/his own. The modules have been systematically assembled so as to form a storyboard pattern and equip learners with the day-to-day working of a Digital Marketing agency or team for specialised roles of media buying and Adwords specialist.

Dates: 20th & 21st Jan 2018


Weekly online Live interactive sessions with the trainers.

Program Curriculum:

Trainer 1 : Madhuri Bogawat

Google Adwords

Introduction to AdWords

  • Different types of campaigns

  • Certification and business usage

  • Google AdWords Account Structure

  • Basic Advertising Metrics

  • Keyword Planner

  • Conversion tracking

  • Account creation (Digital Marketing Course - Hands-on Activity)

  • Introduction to Search

  • Keywords and Match Types

  • Creating Search Ads

  • Bid Strategies and Bid Modifiers

  • Quality Score

  • Google Keyword Planner (Hands-on Activity)

  • Conversion Tracking

  • Live Project: You will be setting up, launching and optimizing a Google Adwords campaign and spending real money. The project will help you understand how businesses use this effective pull marketing channel.

Case Study (Online Weekly Session)



Upcoming Dates for the Course

Date Timing Venue Fees Status

20 Jan 2018

16 hours of Classroom training + 2 Hours of online interaction

Batch Starts 20th Jan 2017 (Weekends Only) at IES College, Bandra



Learn From The Industry Experts

Madhuri Bogawat

Industry Case Studies



Social Samosa



ZEE Studio

Tools and Platforms

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