16 hours of live hands-on training; 2 hours online interactive learning; 1 expert trainers; 2 industry case studies; 1 industry live project;
WeBind’s Google Adwords is a niche hybrid program curated by leading marketing strategists with a cumulative experience of 50+ years. The hybrid model gives the learners, an opportunity to invest proportionate time in classroom hands-on learning, as well as online interactive learning and 1 to 1 personalised experience with the expert trainers. The course starts with the basics of Google Adwords and progressively skilling the participant enough to run a complete campaign on her/his own. The modules have been systematically assembled so as to form a storyboard pattern and equip learners with the day-to-day working of a Digital Marketing agency or team for specialised roles of media buying and Adwords specialist.
Dates: 20th & 21st Jan 2018
Weekly online Live interactive sessions with the trainers.
Trainer 1 : Madhuri Bogawat
Introduction to AdWords
Different types of campaigns
Certification and business usage
Google AdWords Account Structure
Basic Advertising Metrics
Account creation (Digital Marketing Course - Hands-on Activity)
Introduction to Search
Keywords and Match Types
Creating Search Ads
Bid Strategies and Bid Modifiers
Google Keyword Planner (Hands-on Activity)
Live Project: You will be setting up, launching and optimizing a Google Adwords campaign and spending real money. The project will help you understand how businesses use this effective pull marketing channel.
Case Study (Online Weekly Session)
16 hours of classroom hands-on training
2 hours online interactive learning
1 expert trainers
2 industry case studies
1 industry live project
Get Google Adwords Certified
Interview Prep Kit
20 Jan 2018
16 hours of Classroom training + 2 Hours of online interaction
Batch Starts 20th Jan 2017 (Weekends Only) at IES College, Bandra
With a Post-Graduate in International Marketing from Symbiosis Institute of International Business, I have worked in with some of the largest National and International brands such as Zee Entertainment, Inox Leisure, Loop Mobile, Cimatron Technologies amongst others. Now, for the past 3.5 years, I run my own brand, marketing and communication consultancy with a special focus on digital marketing, called CrimsonCobalt Digital Private Limited In a career spanning over 14 years, I have conducted several conferences on a gamut of topics including – Marketing, Media, Entertainment, Business Management, Macro-Economics, Solid Waste Management and Renewable Energy Sources. I am an expert in Digital Marketing, having worked in the industry and being at the forefront of online innovations and introduction of new products. Key amongst them are the sessions at Tata Institute of Social Sciences (TISS-SVE), Vinod Gupta School of Management (IIT – Kharagpur), various IIMs, Symbiosis University, Central and State Pollution Control Board of India (CPCB), Venture Centre (National Chemical Laboratories – NCL), Vasantdada Sugar Institute and several other management institutes amongst others. I not only facilitate as a is not only a Guest Faculty at Management Institutes but also mentor the students. A strong background in Strategy and Marketing, has enabled me in assisting businesses identify their goals and grow with a formidable pace. I also consult Small and Medium Businesses to scale up their operations.