16 hours of live hands-on training; 2 hours online interactive learning; 1 expert trainers; 2 industry case studies; 1 industry live project;
WeBind’s Google Adwords is a niche hybrid program curated by leading marketing strategists with a cumulative experience of 50+ years. The hybrid model gives the learners, an opportunity to invest proportionate time in classroom hands-on learning, as well as online interactive learning and 1 to 1 personalised experience with the expert trainers. The course starts with the basics of Google Adwords and progressively skilling the participant enough to run a complete campaign on her/his own. The modules have been systematically assembled so as to form a storyboard pattern and equip learners with the day-to-day working of a Digital Marketing agency or team for specialised roles of media buying and Adwords specialist.
Dates: 20th & 21st Jan 2018
Weekly online Live interactive sessions with the trainers.
Trainer 1 : Madhuri Bogawat
Introduction to AdWords
Different types of campaigns
Certification and business usage
Google AdWords Account Structure
Basic Advertising Metrics
Account creation (Digital Marketing Course - Hands-on Activity)
Introduction to Search
Keywords and Match Types
Creating Search Ads
Bid Strategies and Bid Modifiers
Google Keyword Planner (Hands-on Activity)
Live Project: You will be setting up, launching and optimizing a Google Adwords campaign and spending real money. The project will help you understand how businesses use this effective pull marketing channel.
Case Study (Online Weekly Session)
20 Jan 2018
16 hours of Classroom training + 2 Hours of online interaction
Batch Starts 20th Jan 2017 (Weekends Only) at IES College, Bandra
32 Hours Digital Marketing Course - SEM | Google Adwords| SMM | Email Marketing
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