Google AdWords & Analytics Certification Training

Course delivered on: 2 Days of Classroom Training on 26th & 27th January 2019 @ IES College, Bandra West. Course Fee   |   Rs.6500 (Including Taxes)

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Course Description

Program Curriculum:


Module 4: Google Adwords Certification Training  

Introduction to AdWords

Different types of campaigns

Certification and business usage

Google AdWords Account Structure

Basic Advertising Metrics

Account creation (Digital Marketing Course - Hands-on Activity)

Introduction to Search

Keywords and Match Types

Creating Search Ads

Bid Strategies and Bid Modifiers

Quality Score

Google Keyword Planner (Hands-on Activity)

Conversion Tracking

Case Study of an FMCG brand on Google Adwords

Live Project: You will be setting up, launching and optimizing a Google Adwords campaign and spending real money. The project will help you understand how businesses use this effective pull marketing channel.

Module 5: Google Analytics Certification Training

Getting Started With Google Analytics

Accounts, Profiles and Users Navigation

Interpreting Google Analytics reports

Traffic sources

Direct, referring and search traffic

Live Project

Interested to join this Digital Marketing Course?

Speak to our counsellor on +918657987988 extension 1 or mail us at‌



Upcoming Dates for the Course

Date Timing Venue Fees Status
26 Jan 2019
10:00 - 6:00 pm on (Saturday & Sunday)
2 Days of Classroom Training on 26th & 27th January 2019 @ IES College, Bandra West. Course Fee

Learn From The Industry Experts

Industry Case Studies

Social Samosa
ZEE Studio

Tools and softwares

Adwords Platform
Analytics Platform
Keyword Planner
Analysis Tools
Webmaster Tool
Chrome Extensions

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