Fast Track Digital Marketing Google Certification Course | Mumbai

2 Weekend Classroom Training on 13th & 14th Oct - 20th & 21st Oct 2018 @ IES College, Bandra West. Course Fee   |   Rs.13800 (Including Taxes)

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Course Description


A Gist about this course:


WeBind's Digital Marketing Course with Google AdWords Professional Training & Google Analytics Professional Training ensures that you become a complete Google Advertising Professional. In this  Digital Marketing Course, you will get a 360-degree exposure of Google Pay per Click network, analytics and an in-depth understanding of major aspects of Google advertising network like Search, Display, Mobile, and Video along with interpretation skills for analytics in this Digital Marketing Course. You will be able to ideate and execute Google campaigns using different channels like Google Search, Facebook, Twitter, LinkedIn. You will internalize different strategies for optimizing your campaigns and improve ad quality. By the end of this Digital Marketing Course, you will have a solid grasp of Google AdWords network and you will be job ready.Throughout the Digital Marketing course, students will also be equipped with a rigorous step-by-step process in creating, managing, sustaining and measuring their Google Advertising efforts.Peppered with practical international and local case studies, role-playing scenarios, demonstrations, and hands-on activities, Digital Marketing Course attendees will learn how to create, grow, and measure the effectiveness of their Digital Marketing.This Digital Marketing Course module has been created keeping in mind how pivotal it is for brand managers to equip themselves with the working knowledge of the Digital Marketing industry.


Digital Marketing Course Curriculum:

1ST WEEKEND


Module 1: Google Adwords Certification Training


Introduction to AdWords

Different types of campaigns

Certification and business usage

Google AdWords Account Structure

Basic Advertising Metrics

Keyword Planner

Conversion tracking

Account creation (Digital
Marketing Course - Hands-on Activity)

Introduction to Search

Keywords and Match Types

Creating Search Ads

Bid Strategies and Bid Modifiers

Quality Score

Google Keyword Planner
(Hands-on Activity)

Conversion Tracking


Module 2: Google Analytics Certification Training


Getting Started With Google
Analytics

Accounts, Profiles, and Users
Navigation

Interpreting Google Analytics
reports

Traffic sources

Direct, referring and search
traffic

2ND WEEKEND


Module 3: Business Use of Social Media Marketing


What is social media marketing and broadening scope?

Choosing your channels

Social Strategy & Social Journey

Achieving sales and marketing goals through social media

Optimising strategy for millennial generation audience

Live Project

Case Study (Online Weekly Session)



Module 4: Facebook Marketing and Facebook Adverts (Hands-on)


Advertising On Facebook Creating And Running An Ad

Facebook targeting alternatives - Interest base, custom based and retargeting or facebook exchange

Facebook Insights Understanding important metrics to measure audience engagement

Ad Manager On Facebook

Best practices for ad content

Business Manager on Facebook

Ad Manager On Facebook

Best practices for ad content

Business Manager on Facebook



Module 5: Instagram Marketing (Hands-on)


Understanding Instagram

Build Brand Following Content Strategy

How to drive engagement

Influencer Marketing

Analytics & Measurement



Module 6 & 7: Twitter & LinkedIn Marketing (Hands-on)


Introduction to LinkedIn Marketing & twitter

Business use of the applications

LinkedIn & Twitter Ads

Creating campaigns on LinkedIn & Twitter


Case Studies on Social Marketing Channels


Module 8: Email Marketing


Overview and effectiveness of Email Campaigns

Setting up a MailChimp Account and dashboard

Creating and nurturing email marketing list and database

Strategic content implementation for emails

Design Email Templates

Uploading datasets including filtering, scrubbing.

A/B split test campaigns (headlines, copy, subject line, color,)

Open Rates, Click Rates and methods to optimize it

Create your own campaign and analyze


Digital Marketing Course Address:


IES Management College and Research Centre, Bandra

791, S.K. Marg, Bandra Reclamation, Opp Lilavati Hospital, Mumbai, Maharashtra 400050


Contact Details for this Digital Marketing Course:


IVR: +918657987988

Email: connect@webind.in


Certificates


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Upcoming Dates for the Course

Date Timing Venue Fees Status
13 Oct 2018
32 Hours of Classroom Training at IES College Bandra. Timings: 10:00 am - 6:00 pm
2 Weekend Classroom Training on 13th & 14th Oct - 20th & 21st Oct 2018 @ IES College, Bandra West. Course Fee
13800
Register

Learn From The Industry Experts


Industry Case Studies


ChaiBiscuit
Godrej
Social Samosa
Igenero
INOX
ZEE Studio

Tools and softwares


Google
Adwords Platform
Google
Analytics Platform
Keyword Planner
Competitor
Analysis Tools
Facebook
Business Manager
Facebook
Adverts
LinkedIn
Ads & Analytics
Twitter
Ad's & Analytics
Mail Chimp for Email Marketing
Webmaster Tool
Social Media
Automation Tools
Relevant
Chrome Extensions

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